LONDON: BBC Worldwide has announced that its channel BBC Food has launched across Sweden, Norway, Denmark and Finland. BBC Food is the first new BBC channel to launch in Europe since 1995 when BBC Prime took to the airwaves.
 

As the name suggests the content deals with cuisines and the different styles of chefs including the likes of Delia Smith and Gary Rhodes. Cooking shows that viewers will feast on include Delia's How to Cook, Ready Steady Cook with Ainsley Harriott, Lesley Waters and Kevin Woodford, and Rick Stein's seafood series Taste of the Sea. Keith Floyd will be 'taking coals to Newcastle' as he teaches the new audience some of their own culinary skills as he travels around the region with his travel cookery programme, Floyd's Fjord Fiesta.
 

Commenting on the launch of the channel into the market, BBC Worldwide director of channels EMEIA, Wayne Dunsford, said: "The enormous popularity of cooking programmes and the rise of celebrity chefs in television entertainment has created a great appetite for this style of British programming in the region so we are sending in our best celebrity chefs to tickle their taste-buds." 

An official release informs that BBC Food will be available to Canal Digital satellite subscribers in Sweden, Norway, Finland and Denmark. BBC Food builds on the success of the entertainment channel, BBC Prime, which has broadcast in Europe since 1995 and now reaches over 12 million international subscribers.