The BBC is launching the first ever live, interactive Olympic Games from Salt Lake City, Utah next month. From 8 to 25 February, digital interactive viewers will have access to information and pictures on the events they want to see throughout the Winter Games.
The BBC will have daily coverage from late afternoon when the days events commence in the US, which continues through the night. Digital interactive viewers will also be able to access highlights of all the days action through BBCi the following day as video or text.
During live broadcasts, Digital Satellite (Sky) viewers will be prompted to press the Red Key to access a multiscreen with the options of Grandstand, plus two additional streams of live events at the Games, such as the adrenalin of the Skeleton or the grace of Ice Dancing. Viewers can select the event they want, or even watch all three. An updated schedule of events and the medal table is available through the Blue Key. During non-broadcast hours the interactive service will be available through pressing the Text button on the handset.
Digital Terrestrial (itvDigital) and Digital Cable (ntl and Telewest) viewers will receive a text based service alongside a live screen with current BBC pictures. The service will include details of medal winners and overall medal table, the schedule of forthcoming action, a "Guide to the Games" explaining some of the more unorthodox sports and expert analysis from former Olympians and BBC pundits, Graham Bell and Robin Cousins.
Head of Interactive TV Scott Gronmark said: "The multi-event format of the Olympics is perfect for providing simultaneous picture streams interactively. It gives viewers the power to choose which events they watch, as well as adding to the appeal of the Winter Games for a greater number of winter sports enthusiasts. The other terrific service were offering interactive viewers is next day highlights of action which took place in the middle of the night. This way, viewers can catch up on key events when it suits them - its all about choice and flexibility."
For news, events schedule and medal table information, plus interactive games visit www.bbc.co.uk/winterolympics
