Mumbai: Before its official launch, Upendrra Rai's upcoming national Hindi news channel Bharat Express has appointed Nishant Mishra as its marketing head. In his new role, he will be closely working with the management for the launch of the channel to create a successful brand strategy, curate content-led events and IPs, form strategic alliances, and create customised brand solutions for the channel.

Prior to joining Bharat Express, Mishra played a crucial role in the successful launch of Bharat24 and the channel’s other marketing initiatives in his national role. In his career spanning over 15 years, Mishra has worked with leading media brands like TV Today, TV18, Zee and iTV Network.

Commenting on his appointment, Mishra said, "Launch is the most exciting and thrilling phase of a media brand. I am privileged to have this opportunity and look forward to working with the incredible and seasoned team of professionals already at Bharat Express."

Bharat Express CMD & editor-in-chief Upendrra Rai said, "As the channel is gearing up for its official launch on 1 February 2023, we have made a slew of senior-level appointments in critical roles. Mishra’s appointment will add more heft to our remarkable team at the channel and I am confident that Bharat Express will benefit from Mishra’s rich experience."

Commenting on the appointment, Bharat Express CEO Varun Kohli said, "Having worked with Mishra before, I have witnessed Mishra’s growth as a marketing professional. I have always admired his solution-based and result-oriented approach, which will further bolster our growth plans for Bharat Express."