HONG KONG: The Cable & Satellite Broadcasting Association of Asia (Casbaa) has announced it will be sponsoring the 2002 International Emmy Awards regional voting in Hong Kong for the Asian movies and mini-series category. This category, judged in Hong Kong, attracted 14 semi-finalists from across Asia and was reflected in similar voting in London, Paris and Miami. 

Hosted by Casbaa-member company Media Financial Services (MFS) and supported by Casbaa member Bloomberg Television, the International Emmys event is organised by the International Council of the National Academy of Television Arts and Sciences. The 2002 final Awards will be made in November at the United Nations headquarters in New York City, an official release says.

"The objective of stimulating quality local programming is one of the highest priorities on the Casbaa agenda," said Simon Twiston Davies, CEO, Casbaa. "This has been a great opportunity to work with a global body dedicated to promoting the highest standards for TV production. We are certainly proud that our organization has been invited to help select and supply judges for this prestigious event."

Among Casbaa member companies sitting on the judging panel were I-Cable, Star Group, TVBI, APV, Walt Disney International and Columbia Tristar Asia Pacific. Bloomberg Television in Hong Kong supplied the venue for the Hong Kong round of judging, while MFS acted as the official host.

"This is a very important milestone for the development of television in Asia and we are delighted to be working with Casbaa on this project and hope to work them in future years," said Michael Spiessbach, chairman of MFS.

"We are very pleased to partner with CASBAA in what we hope is the first of many projects we initiate in Asia," said MJ Sorenson, director of marketing and communications for the International Council. "CASBAA's high level membership is important for us as we are seeking to grow an Asian base of broadcasters, producers and distributors."