MUMBAI: Channel [V] has appointed Anirban Bhattacharyya as the executive producer. In his current assignment, Bhattacharyya will provide direction for creation of original programming for the channel, according to an official statement.

He began his career almost a decade ago with TV18. He then moved on to join Channel [v] in 1999 where he worked on various youth, lifestyle, travel and celebrity centric shows- some as iconic as Channel [v] Popstars and [v] Freedom Express.

His most recent assignment was with Walt Disney Television International (India) where he spearheaded the creation of local non-fiction content, informs the release.

"Anirban Bhattacharyya's appointment strengthens the senior management team. His energy and creativity will rev up the [V] posse, and help keep us at the cutting edge of hot content" states Channel [V] VP content & communication Saurabh Kanwar.

"For me, its like being back home. Channel [v] has the country's hottest creative team which has only outdone itself each year in terms of edgy, crazy content. Look out for what's coming up. Mind it!, Bhattacharyya says.