Business news network CNBC Asia has incorporated cellular phone short message service (SMS) into its programming. Viewers can now send questions and comments to analysts, market watchers, corporate personalities, and CNBC anchors directly via SMS and get the responses live on air.

The network says this will allow it to become more interactive with and accessible to viewers across the region, as well as gain valuable viewer feedback.

Queried whether the service would also be incorporated in CNBC India, CEO Haresh Chawla said there were no immediate plans in that direction. "We will be studying the response to CNBC Asia's service before taking a call on that," Chawla said.

CNBC India is a joint venture between Television Eighteen India Limited (TV18) and CNBC Asia. Raghav Bahl is the promoter of TV18 and holds 49 per cent stake in CNBC India. CNBC Asia holds a majority 51 per cent stake.