Mumbai: Business news and information network CNBC Asia Pacific has appointed Nartwanee Chantharojwong as account director, advertising sales, based in Bangkok, Thailand, in conjunction with the opening of its Bangkok sales office.

This initiative is in line with CNBC's commitment towards the continuous expansion of its presence across the Asia Pacific region and the increasing significance of Thailand as a major business hub in Southeast Asia.

Previously the country manager for International Herald Tribune in Thailand, Nartwanee will head the Bangkok sales office with responsibility for revenue generation for CNBC in Thailand. She will also develop the CNBC brand in Thailand through relevant PR and marketing opportunities. Additionally, Chantharojwong will manage client and agency relationships in Thailand, said an official release.

"Nartwanee Chantharojwong is a well-known name in Thailand's media industry, with a strong track record with the leading Thai-based and international print media. We are confident that her strengths in the media industry and in-depth understanding of the Thai market will further strengthen our market position within Thailand, thereby reinforcing CNBC Asia Pacific's positioning as the region's leading business news broadcaster."" said Adrian New, CNBC Asia Pacific senior vice president, advertising sales and marketing.

Nartwanee has over a decade of experience in the media business. While heading the International Herald Tribune, Nartwanee introduced new marketing strategies to promote the IHT brand among the Thai business community. She was responsible for increasing the paper's subscription sales in Thailand by 60% within one year. Prior to joining IHT, Nartwanee was with The Post Publishing PCL, publishers of Thailand's leading English-language daily The Bangkok Post, as subscription, bulk Sales and sponsorship manager, added the release.