MUMBAI: CNN Digital has appointed Brett McKeehan as Director, CNN Digital Asia. Based in Hong Kong, McKeehan will lead the Asia-Pacific team and have editorial responsibility for content coming from teams across the region for CNN Digital’s global audience. McKeehan will work closely with CNN’s digital teams in London, Abu Dhabi, New York and Atlanta.

McKeehan will build on and strengthen the robust and impactful journalism already produced by the Hong Kong bureau. He will lead an audience and data centric approach to editorial strategy and maintain CNN’s Digital reputation as the world’s most trusted news source.

Before joining CNN, McKeehan worked at South China Morning Post as the Online Editor where he greatly expanded the team and substantially increased the reach of SCMP both in its home market and abroad. He also led the design, build and rollout of multi-platform editorial CMS for content production. Before that he was with NewsCorp in Australia after a stint with The Sun newspaper in the UK.

Executive Editor of CNN Digital, International Inga Thordar: “Brett’s editorial experience, understanding of the region and dedication to putting the audience at the core of everything we do, positions him for great success leading our Asia-Pacific region. His multi-platform skills perfectly complement the approach we are taking at CNN Digital internationally, and we are thrilled to have him join our team.”