MUMBAI: CNN-IBN and IBN7 have announced exclusive news formats to engage with audiences on Facebook. These fresh formats will enable the IBN news network to connect with the growing digital audience, who have a strong affinity for Facebook as a reliable source of news and entertainment.
CNN-IBN will also leverage the platform for its highly acclaimed ‘CNN-IBN Indian of the Year’ awards (IOTY).
The arrangement will allow CNN-IBN to have dedicated segments through the voting period and showcase insights based on Facebook APIs. The channel will post native videos around the initiative, have nominee Q&A’s to build engagement and of course, conduct voting for the Popular Choice category of the CNN-IBN Indian of the Year 2014.
In addition to this, CNN-IBN is also covering an array of news items from breaking news, special reports, top stories and exclusive interviews from the world of entertainment and sports in the form of native videocasts. These exclusive videos are produced for Facebook in the form of digestible 1 - 2 minute news segments titled CNN-IBN FB Special and posted multiple times a day.
Commenting on the partnership, IBN Network CEO Avinash Kaul said, “We are really excited to be working with Facebook to engage with our audiences in a relevant and meaningful way.
In an effort to bring differentiated content for our Facebook audiences, IBN News Network is creating interactive engagement around India’s most credible awards in the domain of News television, the CNN-IBN Indian of the Year and posting exclusive content in the form of news videocasts exclusively for Facebook.”
Facebook India media partnerships head Saurabh Doshi said, "Whether it is discovering information about a breaking news story or celebrities engaging with fans in authentic and meaningful ways, people use Facebook to connect with the things that matter to them most. More people than ever before are sharing, discovering and engaging with videos on Facebook.” He further added, “It’s exciting to see how the IBN Network has created content like news videocasts for Facebook and other exciting opportunities where people are not only able to watch news but also join in the conversation.”
