CNN–News18 claims leadership across segments

CNN–News18 claims leadership across segments

It has an average of 34.5% market share in India in the TG: 2+ segment for 36 weeks.

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Mumbai: CNN-News18 has held the top spot in India's TG: 2+ category for the past 36 weeks in a row with an average market share of 34.5 per cent according to BARC data, (Mkt: India | TG 2+ | Period: AVG Wk 16- 51'22 | 8 channels included).

 CNN-News18 has consistently outperformed its competitors, especially during prime time. CNN-News18 received a staggering 32.1 per cent, according to BARC data (Market share per cent | Mkt: India | TG: 2+ | Mon-Fri (1800-2400 hrs) Wk 48-51'22 | 6 Channels examined).

In the English news category, the station regularly surpassed Times Now and Republic TV throughout the year (Mkt: India | TG 2+ | Period: AVG Wk 16- 51'22 | 8 channels examined). On 5 March 2022, BARC resumed its English news ratings, beginning with week 10.

According to BARC data, Republic TV, Times Now, and India Today Television each had a market share of 27.7 per cent, 24.0 per cent, and 6.6 per cent (Mkt: India | TG 2+ | Period: AVG Wk 16- 51'22 | 8 channels examined).

The network has extensively invested in its editorial resources, on-the-ground presence, and technology to make sure that the content and presentation of CNN-News18 remain distinctive and far ahead of its rivals.

 Commenting on the achievement, CNN- News18 managing editor Zakka Jacob said, “Our strategy to broad-base our programming and cater to all geographies of the country has redefined how news is done and the ratings substantiate it. Our focus has always been on capturing all aspects of the biggest news stories of the day and conducting insightful debates that cover opinions from all stakeholders. We are grateful to our esteemed viewers that have put faith in our brand of no-shouting, non-preachy journalism.”

Additionally, CNN-digital News18's platforms are seeing significant user growth. In comparison to the competitors, CNN-YouTube News18's channel received the most views in the month of December.