MUMBAI: News broadcaster CNN given a boost to its online services. The new addition enables its users to post and view the latest headlines through a Really Simple Syndication (RSS) aggregator, on their own web sites or in weblogs.     

RSS is an XML-based format for sharing and distributing Web content. Using an RSS aggregator, Internet users can view data feeds from various news sources, such as CNN.com. This will include headlines, summaries and links to full stories. Users can read the feeds in reading programs called news aggregators or by incorporating them into weblogs or blogs. The feeds can be accessed directly at CNN.com/rss.

CNN.com senior VP and executive producer Mitch Gelman said, “Our new RSS feeds provide an additional way for our users to access CNN.com quickly and easily. The feeds provide fast access to CNN.com’s top headline news and allow users the opportunity to then experience the full breadth of CNN.com’s special reports and interactive features.”

With the feeds, users have access to CNN.com headline feeds in 14 categories, including the day’s top stories, most popular articles, world news, US news and entertainment news, financial stories from CNNMoney.com and sports coverage from SI.com. The feeds are available free to users for private, non-commercial use.

CNN.com claims to attract an average of 23 million unique users each month. Launched in 1995, CNN.com draws from the worldwide resources of the CNN News Group to provide relevant, up-to-the minute news and information. CNN.com features multimedia technologies, from live video streaming to audio packages to searchable archives of news features and background information.