MUMBAI: Mythological soap opera specialist Creative Eye is set to start shooting for a weekly hour-long 'social drama', set on a Spanish format show, that will begin airing on Star Plus by September.

The production house, which created the recently launched kids' comedy show Ruby Duby Hub Dub on Sahara Manoranjan, is also producing two new shows that will commence airing on Doordarshan later this month. Khoj, a suspense thriller has been put in the 10:30 pm slot, while Tumhare Liye, a social series, will air at 9:30 pm. While details of the show scheduled to launch on Star Plus are not available, it is learnt that shooting for the series will commence in 10 days time.

According to chairmman and managing director Dheeraj Kumar, the company is in an expansion mode currently and has elevated CFO Sunil Gupta to the position of COO and is now on the lookout for a new CEO. Roopa Das, who had been brought in to head a newly created creative cell, has quit and a new V-P, programming and two executive producers are likely to be appointed in the next week, says Kumar.

The 3D Plus technology powered kids' fantasy feature film Abra Ka Dabra, which was earlier scheduled for a June launch, is now being readied for a Diwali launch on 5 November. The company has tied up with Music Today for the music rights of the film, and the music is scheduled for release on 4 September.

Abra Ka Dabra, which will have a simultaneous release in the US, UK, the Middle East, Indonesia and Malaysia, along with India, is also to be dubbed in Arabic for the Middle East audiences, as also in Tamil and Telugu for South Indian viewers. Produced on a Rs 90 million budget, corporates Parle and Camlin, which have entered into brand tie up agreements with Creative Eye for in-script placements of their products in the film, are expected to launch a Rs 10 million promo blitz for the movie.

Creative Eye has also acquired a feature film The Hope, directed by Kamal Nathani, and is poised to acquire two more feature films in the next quarter, says Kumar.