MUMBAI: Digit.in, the Times Network’s power-packed tech platform, has rocketed to the top of ComScore’s charts with 10.1 million unique users in February 2025. The site has not only dethroned digital giants like TOI Gadgets Now (9.1 million) and NDTV Gadgets 360 (6.5 million), but also thrown shade on legacy players like 91Mobiles (6.4 million).
It’s not just clicks and scrolls. Digit.in is winning the eyeballs game across screens. On Playboard’s video metrics, it pulled an eyebrow-raising 4.24 million views in Feb 2025, wiping the floor with Gizbot (2.19 million), Mysmartprice (1.28 million), and NDTV Gadgets 360 (0.82 million). On Instagram? Over 25 million views in just three months. That’s not buzz - that’s a content thunderstorm.
At the core of this digital blitzkrieg is something called the Digit Test Labs, where gadgets are grilled across 100+ performance parameters. It’s not just shiny screens and PR fluff - Digit serves hard truths. If your new smartphone gets a bad score here, it probably deserves it.
At the heart of Digit’s growth and commitment, is the Digit Test Labs - where technology meets trust. As your reliable technology navigator, Digit ensures that every gadget and device is rigorously tested across more than 100 parameters, from performance and design to durability and real-world usability. These exhaustive tests translate into honest, transparent, data-backed scores and ratings that simplify complex specs and help readers make confident, well-informed buying decisions.
What’s more? Digit is no one-trick-pony. The brand’s print magazine still rocks a 5.2 lakh monthly readership. That makes it the only tech outlet straddling both digital and print like a boss. Each issue brings deep dives, reviews, and interviews with the kind of people who actually make tech tick.
As part of its future roadmap, Digit plans to dial things up with a next-gen test lab dedicated to home appliances, adding to its existing roster of gadget reviews. So whether it's a fridge, phone, or fancy air fryer, Digit wants to be your go-to tech consigliere.
The message is clear: if you want substance over clickbait, skip the gimmicks and get your fix where the specs speak louder than the hype.
