MUMBAI: UK broadcaster BBC has announced that CBBC controller Dorothy Prior will take up a new role. She will spearhead the drive to deliver more effective production and resource management across the BBC and offering audiences increased value for money. .

Reporting to BBC DG Mark Thompson, Prior becomes the controller of production resources. She will lead the work going on to increase efficiency and effectiveness throughout all production. She will work with production teams to ensure that in-house production makes the best use of resources and technology to deliver innovative ideas and approaches to programme making.

Prior will seek out and champion new ways of working, will spearhead the exchange of information about developments in production management and will explore ways of improving production methods. She will liaise closely with the central change@bbc team and with colleagues in resources, technology and finance.

Thompson said, "This is a very important role for the BBC. Getting the best possible value for money that we can out of production, while still producing excellent content, must be a key priority for us. Dorothy's many achievements include delivering two hugely successful children's channels which have helped pioneer innovative and effective approaches in production and the use of resources. This experience will be of enormous value in her new role."

Prior said, "Working for CBBC has been a genuine passion for me but, in the end, it was just impossible to turn down what is a fantastic opportunity to work at the heart of the whole organisation and really try to help production teams everywhere. I leave CBBC with real sadness as I have been working with the best team in the business, and we have created something unique for young audiences which they love. I know that the channels and CBBC as a whole will continue to go from strength to strength - not least with the increased investment in programming that Mark has already announced and I will help to deliver through my new job."

Prior joined the BBC after leaving college. She moved from radio to television production in 1978 where she has worked on an enormous range of programmes from studio shows and major outside broadcasts to film series. Prior worked for BBC Worldwide on the development of BBC America and later as New Media Development Manager, concentrating on early trials of interactive television and video on-demand (VOD). After a couple of years as a freelance in the independent sector, Dorothy returned to the BBC in 1997 as a business manager.