MUMBAI: Continuing with the on-going refresh of its channels, ETV channels in MP/Chhattisgarh, Bihar/Jharkhand and Rajasthan also underwent a complete makeover. Apart from the fresh packaging, new look and feel; new shows were also launched on these channels. To promote the new look, the channel will also be rolling out a multi-media campaign across the states.
Panorama Television, a part of Network18, operates 13 channels and is among India’s largest regional news networks comprising of ETV and News18 brands across 26 states .
Network 18 president – strategy, product & alliances & A + E Networks MD Avinash Kaul said, “We are committed to bring the best in terms of content, formats and packaging to the viewers of ETV in each state. ETV channels in UP/Uttarakhand, Gujarat and Karnataka have already been revamped. The changes that are being effected in these three channels now are a part of the same process towards ensuring a consistent, common and superlative viewing experience.”
In terms of their programming, all three channels will have a hard hitting debate show Prime Debate at 8pm. While the branding of the show will be common, in different states it will focus on the top news of the state for the day and discuss the same threadbare. The show will be hosted by top anchors such as JP Sharma in Rajasthan and Praveen Dubey & Prakash Chandra Hota in MP and Chhattisgarh respectively.
A new crime show Tafteesh will also be launched – all three channels will have this show and will highlight the latest crime stories from each state. Special shows will also be launched such as News Trendz on ETV MP which will present the latest trends on social media and Seedhi Satt a one on one interview show with Shreepal Shaktawat on ETV Rajasthan.
ETV News Network group editor Rajesh Raina added, “We feel that these changes will help us further consolidate our position as the leading news channel in each state. We believe that the channels’ refreshed look will further strengthen our connect with our viewers as they will get an enriched viewer experience while we continue to provide them the news that matters to them most.”
