MUMBAI: FameBox, a multi-channel talent platform for digital media, has launched a new video blog in collaboration with Harsha Bhogle. Renowned cricket commentator and public speaker, Harsha Bhogle will share his views and insights on cricket and its legends on ‘Out of the Box with Harsha’. To begin with, the blog pays tribute to iconic Indian cricket legend Sachin Tendulkar who recently announced his retirement from international cricket. In the Sachin Tendulkar series of videos Harsha Bhogle talks about interesting moments and anecdotes about the cricketer starting from his early playing years.
The video blog will be hosted on the FameBox Cricket channel on YouTube (http://www.youtube.com/user/FameboxCricket). Harsha will post a new video every week and will also regularly interact with his fans over social media to create conversations around the blog.
“The video blog is an interesting new media form. It captures the essence of television without losing the easy informality of a conversation. Through these video blogs I will be hoping, effectively, to have informal conversations with you. These are new emerging mediums and they present fresh challenges. I do hope you like them.” said Harsha Bhogle. The video blog is part of a larger effort at developing Harsha Bhogle’s digital presence and the soon to be launched www.harshabhogle.com.
FameBox provides a platform for established and emerging talentto develop an active and engaged community around their digital video content. ‘Out of the Box with Harsha’ is the first of such initiatives where FameBox will collaborate with popular and industry leading personalities to launch digital video properties.
“We are elated that Harsha Bhogle has chosen FameBox to share his insights of cricket and give viewers an up close view of its legends with his fans. The video blog is an absolute delight for any cricket fan and presents a unique opportunity for fans to directly interact with Harsha as well as join the ongoing conversation around cricket,” said Dhruvank Vaidya, Head – Business Development and Finance, Four Cross Media, who will also head the FameBox business.“Digital video is being increasingly seen as a powerful medium for advertisers to connect and interact with their audiences.At FameBox, we are passionate about developing a wide range of content across genres, cultivating talent and taking existing talent to new heights.We will continue to provide more such opportunities to advertisers and audiences,” he added.
