MUMBAI: Television format cerator and distributor FremantleMedia has signed a deal with Canadian firm Alliance Atlantis Communications and Insight Production.

The deal is for the fashion based reality show Project Runway Canada will premiere on the newly-branded network Slice.

The Canadian version format of the US series which was developed by Miramax and The Weinstein Company will find Canadian fashion designers competing in a number of head-to-head challenges for the chance to be discovered as the next 'It' Canadian designer, and is set to debutlater this year.
Slice also airs the US and UK versions of the series. In addition to Project Runway Canada, Slice will debut the second season of Project Catwalk, the UK version of the show from March 2007.

Alliance Atlantis Communications senior VP, content, lifestyle channels Karen Gelbart says, “Our viewers have become addicted to the U.S. and U.K versions of the Project Runway series, and it’s truly a thrill to partner with Insight and FremantleMedia Enterprises to welcome Project Runway Canada to Slice.

“We see this as a tremendous opportunity to shine a spotlight on the wealth of talented designers working in Canada’s unique and successful fashion industry. And, given that the world of fashion is competitive, catty and amazingly glamorous, we have no doubt the series will create memorable personalities that will have people talking week after week.”