MUMBAI: The Hindi News genre witnessed a substantial increase in ratings this week. Led by Aaj Tak, the players have seen a steep rise in their viewership. Even in the Hindi News Rural genre, the channel observed an increase in ratings except ABP. The genre continued to be dominated by Aaj Tak.
According to week 10 of Broadcast Audience Research Council (BARC), the Hindi News Urban space also saw increased ratings. The English News channels witnessed an increase in ratings, except for BBC World News. The genre was dominated by Times Now.
In the English Business News space, players observed mixed ratings. Players in the Hindi Business News space witnessed mixed viewership this week.
English News
Times Now with an increase in its ratings continued to dominate the genre with 777 Impressions (000s) this week as against 727 Impressions (000s) last week. India Today Television was at the second slot with 461 Impressions (000s) while NDTV 24x7 took the third position with 437 Impressions (000s). CNN News18 with 435 Impressions (000s) and BBC World News with 139 Impressions (000s) took the fourth and fifth position respectively.
English Business News
CNBC TV18 continued to dominate the genre with 736 Impressions (000s) followed by ET Now with 412 Impressions (000s). NDTV Profit and NDTV Prime were at the third position with 93 Impressions (000s). CNBC TV 18 Prime HD was on the fourth spot with 20 Impressions (000s). BTVi took the fifth place with 17 Impressions (000s).
Hindi News
Aaj Tak with increased ratings continued at its number one position with 133173 Impressions (000s) as compared to 116367 Impressions (000s) in week 9. India TV was at the second position with 104587 Impressions (000s). Zee News took the third position with 100652 Impressions (000s) followed by ABP News at the fourth position with 95424 Impressions (000s). India News sustained at the fifth position with 74616 Impressions (000s).
Hindi News Rural
Aaj Tak with an increase in ratings was at the number one position in the rural market with 62098 Impressions (000s) as compared to 56616 Impressions (000s) last week. India TV was at the second place with 46218 Impressions (000s). ABP News grabbed the third position with 43423 Impressions (000s). India News took the fourth place with 41534 Impressions (000s) followed by Zee News with 40414 Impressions (000s) at the fifth position.
Hindi News Urban
Aaj Tak with increase in ratings continued at the number one spot in the urban market with 71074 Impressions (000s). Zee News was at the second position with 60237 Impressions (000s). India TV took the third position with 58368 Impressions (000s) followed by ABP News at the fourth position with 51539 Impressions (000s). News18 India took the fifth position with 38570 Impressions (000s).
Hindi Business News
CNBC Awaaz continued to dominate the genre with decrease in ratings from 2052 Impressions (000s) last week to 1997 Impressions (000s) this week. The second spot was taken by Zee Business with 1456 Impressions (000s).
