NEW DELHI: The Information and Broadcasting Ministry has promoted Incredible India and Cinemas of India as a sub-brand of Incredible India at four international festivals since it entered into an agreement with the Tourism Ministry in February 2012.

These are the Cannes Film Festivals in 2012 and 2013, the European Film Market in Berlin, and the International Film Festival of India in Goa in 2012.

Tourism Minister K. Chiranjeevi told Parliament that I&B Ministry had constituted on 15 April 2013 an Inter-Ministerial Committee for promotion and facilitation of film production with the objective to facilitate shooting permission in India.

The MoU on 16 February 2012 was to create and build upon a film tourism vertical of ‘Incredible India Campaign’ by promoting Cinemas of India as a sub-brand of Incredible India, with emphasis on its linguistic/cultural/regional diversity.

The aim was also to promote India as a film destination, both for international and domestic film producers; participate in various international and domestic film festivals, markets and events; frame policies and guidelines for facilitating shooting of international films in India;  maintain dialogue with the state governments and union territory administrations for development of locations for film shooting and promotion of tourism; and constitute a national level committee for coordination with various stakeholders for promotion of India as film and tourism destination and for facilitating visas for film units from overseas.