MUMBAI: etc's got a makeover done. Adopting the philosophy of change being the only constant and permanent force, the music channel went shopping to adorn a fresh face with a lot of zing.
 

The outcome of that was one, a brand new channel ID. Two, more Bollywood centric and three more contemporary to films and music. Another key change that the channel has incorporated are new Bill Boards. Star Giraftaar, Once More and Pop Ki Aandhi have all been propped up with new and trendy designer labels, the channel claims.

Besides the labels of various shows ETC has also added a fresh show Guest Appearance to the channel's kitty. One feature that the channel claims is that it has kept their power packed programming blend of film and music intact.

According to the company release, Tam data states that the average of six months period (25/1/2004 to 26/6/2004, All India Market, 15 minutes + and age 4+) Channel Share of ETC music is 28 per cent, MTV is 23 per cent, Channel [V] is 15 per cent, B4U is 8 per cent, CMM is 5 per cent, and Zee Music is 21 per cent. Hence showing that ETC reigned supreme during this period.

Amongst the 15 to 34 years SEC ABC (27/06/2004 to 3/07/2004) ETC says Tam data states that the channel led with a market share of 35 per cent while competition, that is MTV was 22 per cent, Channel [V] was 17 per cent, B4U was 8 per cent, CMM was 2 per cent and Zee Music was 16 per cent.

Commenting on these changes and innovations ETC Networks CEO Jagjit Singh Kohli says, "We have brought in this change for a fresher, slicker and smarter look. New channel promo is certainly more vocal of its content and focus. New packaging is something that the viewers can relate still better with etc and its programmes. This is in synch with our commitment to Hindi films and music."