MUMBAI: Looks like merger mania is on! Only days after Comcast made it's bid for the Walt Disney Company, comes the news that Sony may be eyeing Pixar.

One media report said that the shares of Pixar climbed more than three per cent as a result of a rumor that Sony was planning to make a bid for the computer animation company.

Pixar has made box office hits like Finding Nemo, Monsters Inc. and Toy Story. The media report said that Pixar's shares jumped $2.30 to $68.11 in heavy trading that saw it surge at mid-day to $70.50, as Wall Street talked up the possibility of a $4.1 billion bid from Sony. On the other hand, Sony rose 76 cents to close at $42.15.

As nearly every media giant is being looked at as a match-up partner these days, Comcast's hostile bid for Disney may just be the first of more such show biz deals to come.

It is being speculated that the rumors may have erupted because Sony Pictures had very recently opened up talks with Pixar about striking a distribution agreement.

Pixar has been eyed by nearly every studio in Hollywood ever since it abruptly broke off talks with Disney over handling its distribution.

The report said that there were no official comments Sony and Pixar over the rumours afloat in the market.