MUMBAI: MTV Networks Asia Pacific president Nigel Robbins has announced plans to launch a wholly-owned and operated localised MTV and the re-launch of Nickelodeon as a fully-customised channel for audiences in New Zealand.

MTV New Zealand will launch as a 24-hour network, with localised and signature MTV programming beginning 19 August 2006.

Nickelodeon, the widely distributed network for kids, will re-launch in New Zealand on 1 August as a fully-customised channel.

Both channels will be carried by Sky Television and made available to more than 650,000 homes, representing 43 per cent of all television homes in New Zealand. The channels will benefit from local productions, locally-tailored programming, scheduling, on-air promos and feature New Zealand presenters.

“Young people in New Zealand enjoy a lifestyle, sensibility and appetite for pop culture and entertainment that is totally unique, so it is particularly exciting to bring them dedicated MTV and Nickelodeon channels that reflect these nuances,” said Robbins.

Key management appointments for the services will be announced soon, with MTV Networks Asia Pacific’s director of business development Chris Keely leading set-up efforts for the businesses.