MUMBAI: MTV has announced that its college network in the US will relaunch with a new name -- mtvU - on 20 January.

The channel, earlier known as CTN: College Television Network, was acquired by MTV in October 2002. mtvU will be a whole new type of media company traversing beyond just being a television entity. mtvU will be dedicated to every aspect of college life, reaching students everywhere they hang out, through a three pronged approach -- on-air, online and on campus.

The focus of mtvU will rest on music programming, news, student life features, events, pro-social initiatives and more. mtvU GM Stephen Friedman added, "mtvU will be all about U, the university and more importantly, U, the student. Just as college students are experimenting with their lives, we want to be a laboratory for what's new, whether it be new music or recognising the talents of the students themselves."

MTV, MTV2, mtvU president Van Toffler was quoted in an official release saying, "mtvU won't just be TV. We are going to be a resource for students' lives, everywhere they are, when they're in their dormitory rooms, surfing the Net or walking across campus. Students don't just want entertainment. So we'll also provide them the practical resources they're demanding on everything from jobs to travel to dating."