New Delhi: In the midst of COVID-19 pandemic, doctors and the entire medical fraternity have worked selflessly and relentlessly to not only treat patients but also help raise awareness to keep people safe. To salute their undying spirit and pay tribute to the brave doctors, CNN-News18 has launched the #ExtraordinaryAmongUs campaign starting from 1 July.
Commemorating National Doctor’s Day, the news channel has announced a week-long programming line-up exemplifying the relentless drive of our doctors. The line-up will comprise special shows such as Warrior’s Talk that will capture the stories of doctors, their experiences of treating the patients, and ensuring their mental and emotional well-being.
The campaign will also bring an exclusive segment called Survivor's Note which will showcase the heartening stories of the survivors of COVID-19. Viewers will witness hitherto unheard stories of tender care given by the doctors helping people fight and survive through COVID-1
Speaking on the campaign, Network18's CEO -business news cluster, Smriti Mehra said, “As a responsible news channel, we, at CNN-News18, have always believed in driving impact through engaging conversations. With this campaign, we recognize the unwavering spirit and commitment of our doctors and the entire medical fraternity in these unprecedented times. #ExtraordinaryAmongUs aims to highlight the stories of bravery, and selfless service provided by the doctors."
The campaign will conclude with Doctors’ Corner, a virtual conclave that will host some of the notable personalities from the Indian medical fraternity as they share their experiences from the COVID-19 wards. The channel’s formidable team of editorial experts led by veteran anchors and journalists will also pay their tribute to the incredible service offered by the doctors to humanity.