MUMBAI: UK video-on-demand (VOD) service provider FilmFlex has signed a multi-year licensing deal with US media conglomerate NBC Universal to offer the studio’s current and library feature films.

FilmFlex is a joint venture between Sony, Disney and the pay-TV specialist ON Demand Group.

The deal covers films like King Kong, The 40 Year-Old Virgin, Jarhead, Nanny McPhee and Pride & Prejudice. FilmFlex MD Andrew Keyte says, “The depth and breadth of films on offer is one of the key features that attract users to VOD. We are delighted that NBC Universal is providing some of its great movie classics and new releases for the FilmFlex service which further underpins our objective in creating the pre-eminent movie experience for cable customers in the UK.”

FilmFlex says the deal makes it the largest movie Vod service provider in Europe, with some 500 films available at any one time.