MUMBAI: The times aren’t doing so well for news channels; and to present the facts without any bias is of utmost importance to many.

Hence, to constantly keep a check on its editorial NDTV 24X7 has appointed an ombudsman to regulate the content on the channel.

Former attorney general of India Soli Sorabjee has agreed to come on board as an ombudsman who will provide independent perspective on the coverage of the channel as well as investigate into complaints by viewers. It is also a first such initiative by a news channel.

NDTV editorial director and president of the Ethics Committee Sonia Singh said, “Every day, we in the media face new editorial challenges regarding journalistic boundaries and we are delighted that Sorabjee will, with his unchallenged integrity, be able to provide much needed insight and advice.”
    

A new link has been created called www.ndtv.com/soli to address the issues. Speaking on his appointment NDTV Group vice chairperson KVL Narayan Rao said, “Soli Sorabjee is an independent, highly respected, highly regarded legal luminary, with years of experience in handling issues relating to freedom of expression and freedom of the press and censorship. We are delighted he has agreed to be the Ombudsman for NDTV.”

As a jurist he has argued several cases of constitutional importance in HCs and SCs particularly relating to freedom of press, censorship etc.

NDTV Group CEO and executive director Vikram Chandra added, “NDTV has always been committed to the highest standards of integrity and balance in its news coverage and we have now decided to take that one step further by appointing an independent Ombudsman who can adjudicate on any issues that may come up in the future.”

We at indiantelevsion.com feel that Sorabjee with his experience may just be beneficial to the channel.