MUMBAI: NDTV Worldwide has expanded its relationship with Malaysia-based Astro, signing a fresh consultancy agreement to offer operations and strategic management support to its channel, Astro Awani, for a period of two years.

As part of the deal with ,Astro Awani Networks, NDTV Worldwide will assist in creating channel strategy, provide a relevant content plan, and also offer broadcast training and technology planning for the channel.

NDTV will use its broadcast experience to provide the channel efficient workflows and revenue enhancement strategies for coming years.

Additionally, NDTV will also deploy its staff on a continued basis to Astro Awani for planning and assisting the channel management in executing its content and channel strategies.

Says NDTV Worldwide chief executive officer Shyatto Raha, “NDTV will assist the channel operations by introducing the best practices and efficient workflows, localised content strategies built by our experienced programming team. We will work closely with the Astro Awani team to ensure the channel to retain its leadership position through superior content and production values.”

Adds Astro Entertainment Sdn Bhd executive director Zainir Aminullah, “We remain focused on our vision of becoming the undisputed leader in the Malaysian TV market while emphasizing on profitability, as with every venture of the Astro Group.”