MUMBAI: Canada based Rogers Cable Communications Inc has announced it will be adding New Delhi Television (NDTV) to its list of multicultural programming starting 21 December.

"As our communities continue to grow and diversify, Rogers strives to provide the most multicultural programming to its customers with programs like NDTV," said Rogers Cable television division VP and GM David Purdy. "With more choice, our customers have the freedom to watch what they want when they want with personal TV."     

Rogers Digital Cable customers can order NDTV for $14.95 per month or $10.00 per month when ordered with ATN and Zee TV, informs an official release.

With the addition of New Delhi Television, Rogers now offers multicultural programming in 20 different languages on 41 multicultural channels.

Recently, NDTV 24x7 launched on the UK’s digital television service provider Sky TV and also tied up with the direct-to-home (DTH) DirecTV in US to cater to a large section of south Asian community.

Rogers Cable passes 3.4 million homes in Ontario, New Brunswick and Newfoundland, with 67 per cent basic penetration of its homes passed. The cable company provides high-speed Internet access with the commercial launch in North America in 1995 and now approximately 32 per cent of homes passed are Internet customers.