MUMBAI: A wider choice of English films is what is promised when new movie channel Cine World makes its debut in the first week of February (the launch date is still being finalised).

 
Cine World is promoted by Channel Guide India Ltd, which already runs what it says is India's first and only FTA digital info TV channel catering to the promotional needs of the entire entertainment industry - television, films, music and events.

Speaking on the new "plug-in" English movie channel was Channel Guide COO Ravi Deshmukh. Says Deshmukh, "We will be providing quality English films that have not been seen before by most viewers." Cine World has sourced its movies from Australia, South Africa and Hong Kong as well as from the smaller Hollywood studio offerings, says Deshmukh. This will have kept acquisition costs low no doubt but Deshmukh assures that the films are of good quality.

Cine World is not planning to take on the big boys of the business like HBO, Star Movies or Zee MGM but will operate as an English cable movie channel on the lines of INCableNet's CVO or Hathway's CCC. Additionally, Cine World will be showcasing one blockbuster Hindi film a week, says Deshmukh.

Cine World is beaming of the Insat 3A satellite in C band and will become encrypted from Day 1 of official launch unlike its sibling Channel Guide which is an FTA channel.

Channel Guide is currently showcasing a film a day at 11 pm so that viewers get an idea of the kind of films that will be on offer, says Deshmukh.