MUMBAI: Video game and entertainment information destination IGN.com, which was acquired by News Corp recently has launched IGN TV.
The channel focusses on television shows for the 18-34 year-old male demographic. The IGN.com TV channel (IGNTV.com) covers the world of television through in-depth feature stories, interviews with top stars, 'what to watch' suggestions and video clips. Visitors to the site will also have the opportunity to contribute to the dialogue through blogs, building out elements of fan pages for their favourite shows and by contributing entries to the site's TV database.
IGN.com's entertainment division publisher Steve Horn says, "IGN.com's move into daily coverage of television marks an exciting time for television fans. We have built a destination that brings the trusted voice and personality of IGN together with robust user tools, blogs, boards and a comprehensive user-controlled database.
"IGN TV is the place for the hardcore television fan to get info on their favourite shows, meet fellow fans, and participate in the news dialogue by using the tools to express their very own opinions."
IGN.com claims to have the largest online concentrated audience of 18-34 year-old males. This move it says will see it become an even more comprehensive offering for its core audience with the launch of IGN TV. The channel will cover 25 shows in detail with mini-sites created around each, staffed by confirmed television geeks who have been following the shows for years, with at least one massive feature each week that explores the world of television in greater detail.
To celebrate the launch of IGN TV, the site's first major feature will be the The TV Top 100 a collection of quotes from 100 entertainment industry leaders about their favourite television memories. Till 16 June 2006, 20 people will be showcased each day, from writers to directors to musicians to stars of screens big and small. Each person will share thoughts about their favorite events, episodes, lines and series.
Notable participants include Kate Bosworth, Brandon Routh who stars in the upcoming film Superman Returns, John Goodman, Bruce Willis, Steve Buscemi, Lindsay Lohan and director Wolfgang Petersen, Troy.
