Mumbai: News18 Network, which has always been at the forefront of picking up issues that have a direct and significant impact on viewers, launched a new campaign to focus on road safety issues. 

News18 Bihar/Jharkhand and News18 Uttar Pradesh/Uttarakhand will specifically focus on the importance of wearing a helmet with their campaigns "Helmet lagaiye, surakshit ghar aayiye" and "Helmet pehno, surakshit raho," respectively. News18 Madhya Pradesh/Chhattisgarh will also be launching a special awareness drive titled "Sadak, Suraksha…Saavdhani."

The campaigns will consist of special stories, ground reports, and special interviews. The focus will be on not only engaging viewers and the public at large but also partnering with local authorities. The key objective would be to highlight the dangers of ignoring traffic rules through various case studies and discussions with experts. 

The campaigns will also encourage a constructive discussion on the root cause for such behaviour but more importantly will focus on ways and means of encouraging widespread adherence to traffic rules. By spreading awareness and sensitising viewers, these campaigns will certainly aim to have a tangible impact by reducing road fatalities. They will also focus on ways and means of strengthening the enforcement of traffic rules and highlight any lacunae in road/traffic infrastructure that need to be addressed.