MUMBAI: PCCW, Star Group and ESPN Star Sports (ESS) announced yesterday that they have entered into an agreement for the carriage of ESPN, Star Sports, National Geographic Channel, Phoenix Chinese Channel, Phoenix InfoNews Channel, Star Movies and ESS Cricket Channel on PCCWs now Broadband TV.

Under the agreement, ESPN and Star Sports will be broadcast exclusively on now Broadband TV starting from 17 August. With the addition of these channels, now Broadband TV viewers will receive a total number of 58 channels (43 TV channels and 15 digital music channels).

A new and significant arrangement is for ESS to be progressively localised into Cantonese; whilst also balancing the needs and demands for leading sports from Hong Kongs English speaking audience.

PCCW Limited is the largest communications provider in Hong Kong and one of Asia's leading IT&T players. now Broadband TV is operated by PCCW subsidiary PCCW VOD Limited.