Mumbai: QYOU Media India’s key sales personnel, Pankaj Rai and Ashish Kotekar, have been promoted to national-level roles to further strengthen its sales team. Both Rai and Kotekar will continue to report to QYOU Media India CEO Simran Hoon.

Speaking on the elevations, Hoon said, "Rai and Kotekar have been integral in garnering top-dollar revenue for the business in the face of a challenging macroeconomic environment."

Following QYOU Media India's acquisition of Maxamtech Digital Ventures, Rai will be in charge of monetising the network's primary Hindi channel, The Q, as well as the gaming division. As branch head for the north and east, he will continue to work in New Delhi to advance integrated sales for QYOU Media India's verticals. While Ashish Kotekar will serve as the national sales head for the connected TV (CTV) business, which includes channels including The Q, Q Marathi, The Q Kahaniyan, The Q Comedistaan, and Q GameX, as well as forthcoming new launches in the broadcast and digital spaces. He will supervise integrated sales for QYOU Media India's verticals (linear TV, connected TV (CTV), and gaming) in his territories in addition to his responsibilities as branch head for west and south based in Mumbai.

An astonishing accomplishment for a new media brand, The Q has established itself as a top free-to-air channel in the last 18 months with the addition of 80 advertisers.

With its current unique position as one of the only businesses to provide advertisers integrated solutions across linear TV, connected TV (CTV), and gaming, QYOU Media India is extremely optimistic about the future prospects of the firm.