MUMBAI: Red FM, brought alive Navratri festivities on radio for their listeners in Mumbai, Delhi and Kolkata. The station with a 'Bajaate Raho' attitude, in an endeavour to build greater connect with listeners, covered the celebrations extensively in each city.
From reporting live from the biggest dandiya events in Mumbai to covering the major Puja pandals across Kolkata, RED FM captured it all for its listeners.
Speaking on the marketing activities around the festival, RED FM COO Abraham Thomas, said, "RED FM aims at providing its listeners a complete feel of the festive season. Various innovative on-air programming initiatives and marketing tie-ups were undertaken to reach masses and build greater listener engagement with the radio station."
In Mumbai, RED FM's on ground activities included an exclusive tie-up with Sankalp '06, Mumbai's most rocking Dandiya Raas presented by none other than the Dandiya Queen Falguni Pathak.
RED FM listeners were given free passes for mega events like Sankalp '06, Manthan Luster Dandiya, Growel's 101 Navratri Event and Dandiya with 'King the Beaters' at Wadala as part of the on air and on spot contests. Designer Dandiyas, Celebration Hampers and opportunities to interact with the RED FM's RJ's were part of RED FM's rocking Navratri celebrations in Mumbai.
Along with on-ground activations and tie-ups, RED FM presented 'Majaa Ma,' a special on-air segment on Navratri. A complete Gujarati fare, the 'Majaa Ma' specials had segments like 'Majaa Ma' Jokes; 'Majaa Ma' interviews with eminent Gujarati theatre and television personalities and 'Majaa Ma' Movies-one minute hilarious and witty movie capsules.
RED FM brought alive the Durga Puja on Kolkata's Puja Dhamaka at city centre on the 23rd September with live Remix Show by Jimmy Tangree and the entire RED FM Kolkata Team. It associated with almost all major Durga Puja events in Kolkata that included over 748 puja pandals and 42 puja specific events.
RED FM had a host of special, fun filled segments and contests all set to capture the mood of listeners. Celebrity chats, live Puja updates and news from the top Dandiya festivities in the city added more colour to the festive fervor and made Durga Puja memorable for RED FM listeners.
In Delhi Red FM brightened the festivities by associating with Hindustan Times Dandiya Masti at the Garden of Five Senses with RJ Neeti of Mera Wala Gaana fame. Contests like "Mera wala dancing couple", "Mera wala style award", "Mera wala best choli award", "Mera wala non-stop Dandiya award", "Mera wala little champion" were devised to involve participants. Live polls were conducted for the best Dandiya song and celebrity guests were chosen to play that song for the winners. RED FM 'Phal-Haar' contest was conducted along with 'Ravan Jalaao' wherein listeners spoke about one evil thing like poverty, pollution, bad roads and eve teasing that they would like to burn.
