MUMBAI: Market research and market data provider Research and Markets has announced the addition of 'Spotlight on Television 2.0 Leaders: The Walt Disney Company', to their offering.

An exclusive analysis of Disney's current and projected sale of downloadable video is spelled out in 'Spotlight on Television 2.0 Leaders: The Walt Disney Company', the latest report in the series that takes a close look at the companies shaping the new video-over-the-Internet and mobile TV businesses, informs an official release.

Disney's agreement to sell TV shows and movies on iTunes could generate around $324 million in sales for the company in 2008, a new revenue stream that reflects just one of the entertainment and TV giants innovative forays into the TV 2.0 sector.

More than any other single event, Disney's landmark deals to deliver TV shows via Apples iTunes store helped usher in the new era of Internet-delivered TV. Now, Disney stands alone among its studio peers in selling films on iTunes. Both of these moves have handed Disney a growing source of new revenue, one that promises to climb from only $44 million this year, to $150 million in 2007 and over $320 million in 2008, adds the release.

Despite the growth prospects, however, downloadable TV show and movie sales will still represent a tiny percentage of Disney's overall revenue, less than 1% of the media and entertainment leaders current annual revenues. But Disney's TV 2.0 initiatives cover a broad spectrum of activities, many of which -- such as the streamed delivery of ad-supported primetime TV shows on the web -- represent far bigger businesses than the sale of downloadable video.