MUMBAI: The prestigious ‘Gold Play Button’ bestowed by YouTube recognises Saam TV News as the fastest-growing digital channel in the news and information category. Earlier this month, the YouTube channel by the Marathi news channelSaam TV, crossed one-million subscriber-mark on the video platform.

In a short span, the digital channel has scaled to greater heights through its news presentation, garnering more viewership than other established channels. Providingits audience with news that caters to today’s fast-paced generation, who consume most content on OTT or video platforms like YouTube.

“We have achieved this with our efforts in less than one-and-half year, which shows Saam TV News is among the fastest-growing channels on YouTube. The Golden Play Button is a great testimony to our robust content. Our strength primarily lies in hyperlocal news and the in-depth analysis of a subject. We are also the only channel that focuses on the truth behind viral videos through Viral Satya. Banking on our content and with the support of our viewers, we eye more of such recognition,” said Saam TV Channel Head NileshKhare.

Saam TV has consistently been among the top three Marathi news channels in a highly competitive television space. The channel continues to dominate among top programmes in Marathi News and Information category with over 60 programmes consistently featuring in the top 100 across channels.

With a million subscribers on YouTube, Saam TV positions itself as the audience’s preferred Marathi news destination –on television and digital platforms.