The man who is widely regarded as the creative brain behind the rise of Star Plus to its pre-eminent position in India's channel stakes - Sameer Nair, executive V-P, head of content & communication, Star India - has just had a whole lot more added to his plate. Effective today, Nair is the chief operating officer (COO) of the Rupert Murdoch-promoted numero uno Indian cable and satellite TV network.

One immediate change that Nair's promotion makes in the executive scheme of things is that Tarun Katial, V-P, programming Star Plus, Star Movies and Star World, will be devoting all his energies now to Star Plus. The new COO revealed that the next two months would be see some additional reorganisation.

Nair joined Star in 1994 in charge of Star Movies. Thereafter he moved on to lead movie acquisitions and headed the on-air promotion and presentation department. In 1999, Nair took over as the programming head of Star Plus and soon became the executive vice-president, programming for the whole network.

While Nair shares with Star India CEO Peter Mukerjea the credit for the phenomenal success of Kaun Banega Crorepati and making Star Plus the No 1 channel, the responsibility of getting Bollywood legend Amitabh Bachchan to host KBC was entirely his.

Born and brought up in Mumbai, Nair started his career with UDI Yellow Pages in Mumbai where he spent two years. He then moved on to spend another four years at Goldwire, an advertising agency in Chennai. Nair also worked as an independent ad filmmaker in Chennai for a year and a half.