MUMBAI: Saral Jeevan, the 1st infotainment channel in Kannada, is going to be even more complete with the addition of NEWS. Starting from 19th Feb, the 2nd anniversary day of the channel, 4 news bulletins would be on air. The comprehensive news bulletins with `no hype & pure info’ are going to further strengthen the channel identity as `info- entertainment’.
Saral Jeevan has been known for non-fiction programming with a focus on mythology, history, travel and insights from Indian heritage & culture. By being away from both News & GEC channels, Saral Jeevan has created its own niche space.
“Our approach is to present few comprehensive bulletins along with our niche content. The bulletins are broadly categorized as breakfast, lunch and dinner time news. While other news channels are busy with flash & breaking news of all kind, Saral Jeevan sticks to comprehensive bulletin format with a clear gap of 3-5 hours between each bulletin” says Raghunatha Reddy, Business Head of Saral Jeevan.
“We had a good content run of Ajji Helida Kathe (Grandmother Tales), History series and other programming inspired by our heritage & culture. Now is the time to strengthen `info’ area, hence the introduction of few bulletins. We are confident that the new blend of NEWS & programming will be liked by our viewers” ads MS Raghavendra, Editor of Saral Jeevan.
WHAT IS NEW?
Samachara Sourabha (Morning News): With the highlights of yesterday’s big news and the stories that are expected to develop during the day. The news over a breakfast is perfect to start the day with. Every day: 8.00am
Madhyanthara Varadhi (Miday News): The lunch time bulletin is a mid day news with the stories developed till 1pm. Covers national and state news of importance. Every day: 1.00pm
Nammur Sudhi (Regional News): The regional news bulletin in the evening is dedicated to 30 districts of the state with local news of importance. Driven by the reporters from district head quarters. Every day: 7.30pm
Samagra Samachara (Prime News): The comprehensive bulletin of the day with day’s highlights and big stories, with prime focus on national & state politics. Every day: 10.00pm
Amara Prema Kathegalu (Evergreen Love Stories): A special program on Prime Time is based on the legendary love stories from mythology & history. The most talked about love stories are perfectly scripted and presented with graphics support to the viewers. Mon-Sat: 9.00pm
Saral Jeevan telecasts News and non-fiction programming with a focus on mythology, history, travel and insights from Indian heritage & culture. Channel philosophy is to present inspiring, motivational and factual content that is positive in nature. A full-fledged satellite channel is available across MSOs in Karnataka and on DTH platforms (Airtel # 967, Videocon # 686 and Reliance Big TV # 836). Saral Jeevan is part of CG Parivar Group, founded by Dr. Sri Chandrashekhar Guruji, who is the pioneer in Saral Vaastu.
