NEW DELHI: A total of 69,491 video spots were released to cable and satellite television channels for the first and second phases of the Bharat Nirman Campaign, including 3,660 spots to Doordarshan.
Radio aired a total of 107,532 spots including 12,600 by All India Radio across 92 stations and 94,932 spots across 216 private FM stations. This was apart from 6,048 spots aired on 36 community radio stations.
These figures were revealed by Information and Broadcasting Minister Manish Tewari at the launch of the online portal for the Bharat Nirman Campaign which provides an interactive digital platform for the creative campaign on various schemes and programmes of the campaign.
The Minister also launched All India Radio`s free News SMS service. The service provides AIR news headlines free of cost to its subscribers on mobile telephones. There are two or three headlines in each SMS, which also carried a public service information message.
The event was attended among others by I&B Secretary Bimal Julka, DAVP Director General G Mohanty, Prasar Bharati CEO Jawhar Sircar, Director General (Media and Communications) Neelam Kapoor, and All India Radio Director General L D Mandloi.
AIR News Services Division Director General Archana Datta said there will be three updates everyday. She clarified this would not replace the news on phone which people would continue to get.
People willing to subscribe to the service can SMS "AIRNEWS <space> their name" to 08082080820. They can also give a missed call to 08082080820 to subscribe to the service. So far 200,000 people have subscribed to the service.
Anurag Srivastava, Joint Secretary in charge of New Media said the digital platform is both in English and Hindi with creatives in 11 regional languages. The portal enables the user to get information about the Bharat Nirman and the Flagship schemes at a single place. There were six tabs on the home page on certain schemes like Aadhar card, Food Security, Real Estate, Street Vendors, Direct Benefit Transfer, and land acquisition.
It also has live integration with social media platforms such as Facebook, Twitter and YouTube. The portal has apps for mobiles and tablets to provide easy reading. The website is available at www.bharat-nirman.in.
The first phase of Bharat Nirman was launched in May and the second phase in August. The 360 degree communication approach used all formats of media such a TV, radio, print, outdoor publicity and special outreach programmes.
A total of 9.7 lakh spots were screened in the two phases over 8,231 empanelled digital screens in theatres.
A total of 27,870 advertorials were carried across about 1,450 newspapers including 9,000 strip ads.
Outdoor displays for the Bharat Nirman in the two phases were put up at 7,715 sites.
The multi media campaign was supported by a strong media outreach programme through eight Public Information Campaigns (PICs) in rural areas conducted by the Press Information Bureau (PIB) with support from the Directorate of Advertising and Visual Publicity (DAVP), the Directorate of Field Publicity (DFP) and the Song and Drama Division. So far, four PICs have been supported by the 'Jamunia' Sound and Light Show.
The Song and Drama Division is also developing a new production taking forward the theme of 'Priya Power' which is scheduled to be launched in mid-September at the Red Fort grounds, New Delhi.
In addition, Prasar Bharati conceptualised different programmes such as serials, interviews of eminent personalities and success stories/achievements of flagship schemes. Doordarshan has been airing a serial named Poorva Suhani Aaye Re every Wednesday and Thursday at 10.00 pm and All India Radio has come up with a serial named "Priya".
The Minister said a scientific approach has been undertaken to monitor and evaluate the Bharat Nirman Media Campaign.
Later asked about the Indian Shining campaign of the previous government, he said the Bharat Nirman campaign was not linked to elections as it had commenced as early as 2007. India Shining on the other hand was a shoddy attempt on the eve of the polls, he said.
He said that while new media was a highly empowering tool, it had to be ensured that it was developed with certain responsibility.
He said the Press Council of India had been asked to go into measures that can be taken to ensure the safety of mediapersons.
