MUMBAI: The Times Network has joined hands with Autocar India magazine to launch a show called The Autocar Show.
It may be recalled that The Autocar Show was until now aired on Bloomberg TV India.
With India becoming the fastest growing automobile market in the world and individuals looking for the best in-class products, the show will showcase reviews by car experts on ET Now and Times Now from 11 December, 2015 onwards.
The Autocar Show will air on ET Now on Fridays at 10:30 pm with repeats on Saturday (11:30 am and 3:30 pm) and Sunday (10 am and 2 pm). On Times Now, the show will be telecast on Saturdays at 6:30 pm and Sundays at 9:30 am.
Autocar India is widely quoted by the media across the globe for its detailed views. In addition to providing car reviews in the most insightful manner, the magazine gives its readers unmatched access to the automobile industry news. With the likes of Autocar India editor Hormazd Sorabjee, who has three decades of experience, and Narain Karthikeyan, India’s first F1 racer set to grace the television screens, viewers are in for a engrossing and informative ride with every episode.
Times Now and ET Now president - news and editor in chief Arnab Goswami said, “We are delighted to have tied up with India’s most respected experts in the automobile circuit to launch The Autocar Show. I am sure that Hormazd and his team will make the show a one-stop destination that caters to the needs of everyone interested in the magical and enticing world of automobiles. The Autocar Show, which will air on ET Now and Times Now, will add to the world class quality, variety and relevance of our programming bouquet.”
Sorabjee added, “We are thrilled to have tied up with Times Network which will give a huge boost to the popularity of The Autocar Show. It’s not just the fact that both ET Now and Times Now are undisputed leaders in their genres but the high energy and passion of the Times Network that motivates us to go that extra mile to deliver cutting edge content.”
The Autocar Show will review the latest Skoda Superb before any other Indian media. It will look to heighten the enthusiasm through feature activities that have never been carried out before such as driving the Lamborghini Hurracan to Khardung la Pass, the highest motorable road in the world. In addition to such feats, the show will keep viewers informed through its segment that will shed light on the automobile market scenario.
