MUMBAI: TIMES NOW, India’s No.1 English News channel has once again surpassed all records by effectively providing best & innovative coverage of elections to its audiences across platforms. To give its viewers the best election experience and to provide them with minute - to - minute analysis of India’s epic election polls, TIMES NOW took the multi-dimensional route to reach out wide and far, holding an edge over other news channels, making it truly India’s Election News Headquarter.

To suit the political attitude of the nation and constantly engage with its viewers and keep them updated on the election season, TIMES NOW created a comprehensive line up of over 15 new shows and formats. As part of its exhaustive programming to deliver non-stop action and path – breaking analysis throughout the week it also extended Arnab Goswami’s sensational talk show ‘The Newshour’ on Sundays.

It's a first in the history of news TV broadcast, TIMES NOW proved its supremacy not just on TV and social media but also across mediums like Print, Radio, and Theatre. It connected with its viewers on Radio leveraging Radio Mirchi’s reach across cities by inviting them to voice their opinions on the elections. TIMES NOW tied up with leading theatres like PVR cinemas to engage and broaden their reach in the country.

A first of its kind by a news channel again, TIMES NOW engaged with audiences across Mumbai, Delhi and Bangalore by setting up huge LED screens in malls showcasing this election season’s most ground- breaking news. TIMES NOW made its presence not just in India, but also across various countries by hosting a series of interactive events, engaging with its viewers globally to voice their views on the impact of this historic election.

Commenting on this MD and CEO of Times Television Network, M.K Anand, said, “TIMES NOW positioned as India’s Election News Headquarters wanted to create a truly unique election experience for its viewers given that this has been so far the largest elections the world has ever seen. We believe in engaging and evolving with audiences and their interests. TIMES NOW wanted to create a platform where people connect and express their opinions live, adding another perspective to the election coverage”

TIMES NOW outshined the rest in the social media space with highest fan interactivity in terms of fan engagement, be it Facebook, Twitter, YouTube, amongst others. The entire election coverage which used the hashtag #WhoWillFormGovt on Twitter brought the nation together, especially millions of youth who voted for the first time by doing a live sentiment analysis of Twitter feeds. The channel came up with an innovative app called ‘The Election Mobile App’ that aimed to provide users real time information through video, image and text feeds on the General election.

With such innovative content and unmatched exclusivity across platforms, TIMES NOW continues to become an even more formidable force to reckon. As the nation awaits and gears up for the final verdict few days from now, Tune into TIMES NOW till 16th May to get all the action on elections results with 250 hours of non- stop Election coverage.