NEW DELHI: TV Today GM strategy planning and research Amit Sinha has moved on from the organisation and is set to join India TV in the capacity of VP strategy and research.

He worked at TV Today for over five years and was responsible for reviewing and analysing weekly numbers, providing strategic inputs and handling programming, strategy and content, weekly analysis of chrome and RWP distribution data.

Additionally, he provided inputs to the distribution team, and was also involved in promo planning, performance analysis, analysing weekly advertiser trends, monitoring field marketing budgets, implementing a suitable merchandising strategy for the trade, budget planning, market research, as well as developing and maintaining P&L.

Sinha has over 15 years of industry experience in the media industry and has worked at Total TV, SITV, Teammate Media Research content and communication India.