MUMBAI: For every Indian citizen, who is escaping the power to use their own weapon for change, ET NOW India’s #1 Stocks and Business News channel has launched an election special initiative by Brand Equity called ‘Vote, India! with an intent to mobilize voters to cast their franchise.

Under the initiative, three impactful TV films (created by India’s finest advertising agencies - McCann Erickson, Publicis and Leo Burnett) urging India to cast their vote, are now up in the race to be Voted as the Best one.

Practicing democracy to the last bit, the best TV film will be adjudged basis people’s votes; all one needs to do is to log onto the ET NOWs Brand Equity FB page on www.facebook.com/brandequity and cast their vote for the campaign they deem as most effective on or before 1st April.

Along with, the films will be judged by a panel of esteemed jury comprising Akshay Raut, Director General, Election commission of India, Milind Deora - Minister of State Ministry of Communications and Information Technology (India), Anupam Kher – Actor, Amitabh Kant –Secretary, Dept of Policy & Promotion & Piyush Pandey, Executive Chairman & National Creative Director Ogilvy & Mather India.

Hosted by Sonali Krishna, the election special Brand Equity episode, announcing the winning Film will feature on Wednesday, April 02 at 10.30 pm followed by repeats on Saturday 2.30 pm & Sunday at 11 am.