MUMBAI: Warner Bros. International Television Distribution (WBITV) has signed a multi-year deal to provide content to media firm T-Online for its broadband Video On Demand (VOD) service in Germany.
 
 

From this month a number of Warner Bros. Studio’s most popular films will be available on T-Online’s broadband VOD service (www.vod.t-online.de). These will include the Harry Potter films, The Matrix trilogy, Ocean’s Twelve and The Polar Express as well as classic library titles, including Gone with the Wind. New Releases will become available to T-Online concurrent with their pay-per-view window. T-Online also plans to add at least 100 library titles each year to the service.
 
 

Warner Bros. International Television Distribution president Jeffrey Schlesinger says, “We are excited to be in business with T-Online, a leader in the VOD arena in Germany, and especially pleased with the level of copyright protection this deal includes. This agreement incorporates a number of anti-piracy measures and procedures that reflect Warner Bros. and T-Online’s cooperation in and commitment to actively deal with online piracy while offering consumers an attractive, affordable and legitimate alternative to illegal p2p file sharing.”

T-Online head of product marketing and content sourcing Peter Kurchkoff says, “We have worked very systematically for many months to reach an agreement with Warner Bros. International Television. We have succeeded in achieving this and are proud to now have six of the eight Hollywood major studios under contract, thus enabling us to offer our customers a unique film selection.”

This deal represents WBITV’s continuing expansion into broadband VOD, joining the company’s recent VOD agreements with Telecom Italia for programming via its Rosso Alice portal in Italy and the Nordic service SF Anytime with subscribers in Sweden, Denmark, Norway and Finland.