Mumbai, August 16th: TIMES NOW, the 24 hours English news television channel with more news and more shows has established, when it comes to big stories, it has the viewer's attention. In the last two weeks, it is clearly ahead of CNN IBN and has narrowed the gap with NDTV 24 X 7.
The interactive and comprehensive coverage of the Prince story saw TIMES NOW emerge as the leading English News channel on the news which had the entire country hooked.
TIMES NOW has 30% share to NDTV 24 X 7's 31% in prime time, with 6 Times Now shows featuring among the top 10 English news genre shows (ref: TAM Top 10 list). In the last week, Times Now's 31% share in Prime Time to CNN IBN's 18% share establishes the channels growing popularity.
Further, at an all day level, TIMES NOW has a 21.5% share of Viewership to CNN IBN's 17.4% share, again with 4 of the top 10 shows.
Commenting on TIMES NOW's leading viewer ship growth, Sunil Lulla, CEO, TIMES NOW said, "With more news & more shows, Times Now is clearly winning the minds and hearts of viewers. It will continue to up the ante to build leadership in the market place".
(Data source: TAM 1 Million+ Markets, SEC AB, 25 + M, Weeks 23rd July to 5th August)
About TIMES NOW
TIMES NOW is a 24 hour English news television channel that provides the Urbane viewers the complete picture of the news that is relevant, presented in a vivid and insightful manner, which enables them to widen their horizons & stay ahead.
TIMES NOW is brought to you by Times Global Broadcasting, a Times Group & Reuters service. Times Now operates out of its dual centers at Mumbai and Delhi and has bureaus in all major locations across India, complemented by the news gathering teams of The Times of India and The Economic Times, in India and globally by the Reuters international network.
The Times Group is the largest media conglomerate in south Asia, with Leadership in newspaper publishing; magazines; music retailing; FM Radio; Internet; interactive media; mobile services and lifestyle television.
Reuters is a global information company providing indispensable news and financial information to financial professionals, media organizations and consumers around the world. Its news operation of 2300 editorial staff in 196 bureaux serving 129 countries, makes Reuters the world's largest international multimedia news agency
Reuters and the sphere logo are the trade-marks of the Reuters group of companies
For further enquiries:
Vishakha Singh Ruchi Agrawal/ Ashwin Shetty
TIMES NOW Genesis Burson Marsteller A Times Group & Reuters Service 1st Flr, Elegant House Times Global Broadcasting Co. Ltd. Raghuvanshi Mills Compound Trade House, 1st Floor, Kamala Mills Compound, S.B.Marg, Lower Parel Senapati Bapat Marg, Lower Parel,
Mumbai-400 013, India Mumbai - 400013, India Email: Vishakha.singh@timesgroup.com Email: ruchi.agrawal@bm.com
ashwin.shetty@bm.com
Phone: 9820100941 Phone: 9869063217
Website: www.timesnow.tv Website: www.genesispr.com
