MUMBAI: MTV Networks China promoted Bobby Yuan to general manager of MTV China

Prior to his promotion, Yuan was general manager MTV Taiwan, following executive positions in YAM Digital Technology and Pacific Digital Media.

In his new role, Yuan will oversee the day-to-day business operations of the channel and monitor the channel's strategic growth across China's Pearl River Delta Region. He will report directly to Li Yifei, the executive vice president and managing director of MTV Networks China, and will be relocated to Guangzhou.

MTV China 24-hour Channel is based in the Guangdong Province. It is available to 13.1 million TV households in China. MTV is the only global brand with a 24-hour channel in the province.