MUMBAI: Zee Media Corporation Limited (ZMCL) has been going forward with 5th edition of its Campaign MEMD and the campaign addresses the issue of further degradation of environment, which is vital for our very existence.  It is aimed at sensitizing and encouraging people to take concrete actions towards mitigating the effects of Climate Change and Environmental Degradation.  The objective of the campaign this year is to plant at least 10 Lacs saplings across the country involving citizens from all walks of life including children, women and senior citizens.

MEMD campaign by ZMCL comes in the wake of rising concern about continuous environmental degradation and its adverse impact on entire human kind. It is a clarion call to everyone for joining hands to protect our beloved mother earth.

Concerned with global warming, climate change and also to abolish the effect of environmental hazards that nature is facing due to degradation, the paramilitary Border Security Force (BSF) associated with Zee Media ‘My Earth My Duty’ Campaign.  BSF, besides providing security along the border areas of the country has taken a special initiative to safeguard the environment as well.

Zee Media ‘My Earth My Duty’ Campaign in association with BSF, today created history by planting more than 2.0 lakhs saplings in 30 minutes.  The plantation was done across the centers of BSF. The massive drive started today at 10.00 AM and were over till at 10.30 AM.

Talking on the expectation from the campaign this year, Rohit Kumar, Vice President, Marketing, ZMCL said, “Zee Media as a responsible Media House has been continuing with ‘My Earth My Duty’ from last five year with an aim to sensitize and encourage people to take concrete actions towards mitigating the effects of Climate Change and Environmental Degradation. I am happy that MEMD has surpassed all barriers by completing a mammoth exercise of planting more than 2.0 lakhs saplings within 30 minutes thus creating a ‘World Record’.

While addressing eminent personalities present during the plantation campaign, DG, BSF Sh. D.K Pathak said, “We are proud to partner with ZMCL and wish them best luck for this great initiative. Environment does play a pivotal role in our lives and we must take adequate step to preserve it. BSF is committed to safeguard environment along with country’s border.”

Speaking on this occasion, Vijaya Ghose, Editor, Limca Book of Records said, “Zee Media Corporation Limited has entered into the Lima Book of Records twice. They have created history by planting more than 2.0 lakhs saplings within 30 minutes with Border Security Force (BSF).  We support this initiative of India’s largest news network and wants support from across genre. We also believe that more corporate should come forward to take this noble cause to  safeguard environment.”