MUMBAI: One of the leaders of the Hindi news channels Zee News has come up with an initiative to recognise creative talents across the country. ‘Change Maker Awards’ will be held in March 2014 to highlight areas where change is required in various sectors of society such as environment, social issues and civic issues.
Online entries are being invited for print, television, radio, digital and out of home categories from creative talents across India.
An official statement from the company says that the awards have been created to ‘salute and reward such creative ideas that revolve within when it comes to make things better for everyone’.
Speaking on this initiative,Zee Media Corporation Limited (ZMCL) VP-marekting Rohit Kumar said, “Zee News has always read the nerves of its audience and change itself according to demand and environment. Our constant endeavor has been to recognize and facilitate change makers to substantiate a positive India. Change Maker Award is to promote and to provide a platform to such individuals.”
The jury will consist of names such as Creativeland Asia Founder and Creative Chairman Raj Kuru, Havas Worldwide India managing partner and chief creative officer Satbir Singh, Flipkart Sr. VP- Marketing Ravi Vora, Raymond Director – Marketing Mrinmoy Mukherjee, BITM Managing Partner & Chief Creative Officer Prathap Suthan.
Bang In The Middle Managing Partner & Chief Creative Officer Prathap Suthan said, “There cannot be a better time than now for these awards. The nation is on full boil as far as the youth, energy and change is concerned, especially with the elections drawing near. More importantly, I believe that inviting, including, and involving creative people from advertising to take a shot at change just might fire some big ideas. I really hope that all our talent finds and uses this opportunity to bring up braver ideas. Our country needs all the help and hope it can get.”
Ex Chief Election Commissioner Dr SY Qureshi said, “I am glad that Zee News is using its preeminent position to encourage an effort towards positive thinking. The Change Maker Awards is a well intentioned initiative that should unearth innovative ideas that can change people's lives.”
Previous initiatives of Zee News include ‘My Earth My Duty’, ‘Aapka Vote Aapki Taqat’, ‘Gift a Life’ etc. The last date of submission is 15 March 2014.
