CANNES: Mipcom presents the perfect opportunity to mix business with pleasure. And so it was that the producer of Zee TV’s latest series Buddha, BK Modi, hosted a lavish bash at Cannes’ La Mandala Beach on 8 October to introduce the series to the international market even as his guests partied the night away. 

The party was organised by Indiantelevision.com's ITV 2.0 Productions on behalf of Buddha Films.

One couldn’t have asked for a better setting, what with the glistening waves, cool breeze and interim light showers coupled with scrumptious snacks and drinks that flowed freely.

While the first episode of Buddha played out on the mammoth screen, the invitees - Indians as well as lovers of all things Indian from across the globe - set the dance floor on fire with some signature Bollywood moves. The party continued till the wee hours of the morning and Buddha surely impressed - with its costumes, sets, graphics and more so, its production quality.

For those among the industry who’ve been waiting to see the actor who plays Buddha, here’s some dope: “He’s a debutant,” according to Modi and will be announced on 13 October. Apparently, he had to undergo rigorous training to get under the skin of the Buddha.