MUMBAI: Zee Media Corp Limited (ZMCL) has got a new hire:  national sales head Harsh Vardhan Dwivedi has hopped on board. He will be in-charge of two channels - Zee Uttar Pradesh and the newly acquired, Zee Maurya, also known as Zee Bihar/Jharkhand. To be based in Noida, he will be reporting into Zee News chief sales officer Jitesh Rajdeo. Alongside, he will also be handling a team of about 20-25 people.

Dwivedi earlier headed retail sales for Network 18’s five channels - ETV Madhya Pradesh/Chattisgarh, ETV Uttar Pradesh/Uttarakhand, ETV Bihar/Jharkhand, ETV Rajasthan and ETV Urdu (North).

This is Dwivedi's second stint with the Zee TV group. He earlier worked in the position of sales manager from 2006 to 2009 for both Zee News and Zee TV.

“It’s going to be a good experience as now ZMCL is catering to an unexplored market. There is more opportunity for us to grow in the regions after the downfall of Mahuaa. Zee has a big background and a good understanding of the market,” says Dwivedi, who is excited about his new job.

Dwivedi started his TV career with Sahara India TV Network after which he moved to Zee as sales manager for ZEEL (Zee Entertainment Enterprises) and Zee News. He has also worked with Mahuaa as the regional sales head (north) in the past.